Privacy Policy

7777bet Privacy Policy & LGPD Protection

Find out exactly how the 7777bet collects, uses, and protects your personal data. We operate in full compliance with the LGPD (Law No. 13.709/2018) — your rights are guaranteed here.

Last updated: June 2026  ·  Version 2.4

Privacy at 7777bet in six points

A clear summary before the full document — because privacy shouldn't be complicated.

Full LGPD Compliance

The 7777bet processes all users' personal data in compliance with the General Data Protection Law (Lei nº 13.709/2018). This means a defined legal basis for each processing activity, established retention periods, and full respect for data subjects' rights — no exceptions.

Collect only what's necessary

The 7777bet only collects the data strictly necessary to operate your account, process payments, and meet legal obligations. There is no data collection for convenience or resale purposes. Every piece of data collected has a specific purpose, documented in the policy you are reading now.

Your data is never sold

The 7777bet does not sell, rent, or transfer your personal data to third parties for marketing or advertising purposes without your explicit consent. Data sharing with partners only occurs when necessary for platform operations — such as with payment processors — and always under contractual confidentiality obligations.

SSL encryption throughout

All communication between your device and the servers of 7777bet is encrypted with end-to-end SSL. Financial data — including Pix, boleto, credit card, and debit card information — is processed in certified environments that are regularly audited by information security specialists.

You are in control of your data

As the owner of your personal data, you have the right to access, correct, port, and request the deletion of your information at any time through 7777bet's 24×7 support 7777bet. These requests are handled with priority and responded to within the timeframes established by the LGPD.

Communications You Choose

The 7777bet only sends marketing communications via email, SMS, or push notification with your consent. You can manage or withdraw these preferences at any time in your account settings, at no cost and with no hassle — the opt-out option is always clearly visible in every communication.

LGPD Compliant
SSL Encrypted
Data Not Sold
24×7 Support
Clear Policy

What you can demand from 7777bet about your data

The LGPD grants data subjects concrete rights. See what you can request at any time.

Access

Request a complete copy of all personal data that 7777bet holds about you, including the purposes for which it is processed.

Correction

Request the correction of any incomplete, inaccurate, or outdated information in your account, at any time and at no cost.

Deletion

Request the deletion of your personal data when there is no longer a legal basis for processing — subject to applicable legal retention obligations.

Portability

Receive your data in a structured, machine-readable format for transfer to another service or provider of your choice.

Objection

Object to data processing carried out on the basis of the legitimate interest of 7777bet, where there is no legal obligation requiring it.

Restriction

Request the temporary suspension of processing of your data while a correction or deletion request is under review by 7777bet.

Information

Be informed about which entities the 7777bet shared your data and the legal basis used for each processing activity.

Consent withdrawal

Withdraw previously given consent for processing based on that legal basis, without affecting processing already carried out.

To exercise any of these rights, contact 7777bet's 24×7 support 7777bet using "Data Protection" as the subject.

Important notice: This Privacy Policy describes how 7777bet collects, uses, stores, and protects your personal data. By creating an account or using the platform's services, you confirm that you have read and understood this Policy. Please read it carefully — it is a short, straightforward document written to be understood by anyone.

1. Who we are and how to contact us

The 7777bet is the controller of personal data processed through the website https://7777bet.life and its associated services — Sports Betting, online casino, jackpot, and other platform features. As the data controller, we are responsible for defining the purposes and means of processing your data, always in compliance with the LGPD (Law No. 13.709/2018).

For any privacy or data protection matter, you can reach us through our 24×7 platform support or by email at suporte@7777bet.life, using "Data Protection" as the subject. All requests are addressed within the timeframes established by applicable law.

2. Personal data we collect

2.1 Data you provide directly

During registration and use of the platform, 7777bet collects the following personal data that you provide directly:

  • Identification: full name, CPF, date of birth, gender;
  • Contact: email address, mobile number;
  • Address: ZIP code, city, state, street address (for residence verification when required);
  • Verification documents: National ID (RG), driver's license (CNH), or other government-issued photo ID, requested as part of the KYC (Know Your Customer) process;
  • Financial data: Pix key, bank details for withdrawals (branch and account number), credit or debit card information processed through a certified payment gateway.

2.2 Automatically collected data

When you access and use the platform of 7777bet, we automatically collect certain technical information necessary for the secure and proper functioning of the service:

  • IP address and approximate location;
  • Device type, operating system, and browser used;
  • Pages visited, session duration, and browsing patterns on the platform;
  • Betting history, financial transactions, and interactions with casino games;
  • Data from cookies and similar tracking technologies (detailed in Section 8).

2.3 Third-Party Data

In certain situations, 7777bet may receive your personal data from third parties — such as payment processors that confirm the ownership of a Pix transaction, or financial institutions that validate banking details. This data is handled with the same protections applied to data collected directly from you.

Data category Examples When collected
Personal identification Full name, CPF, date of birth Registration
Contact Email, mobile number Registration
Documents National ID, driver's license, proof of address KYC Verification
Financial Pix key, banking details Transactions
Behavioral Betting history, gaming sessions Platform Usage
Technical IP, device, browser Platform access

3. How we use your personal data

The 7777bet uses the personal data collected for the following purposes:

  • Account operation: creation, maintenance, and management of your account on the platform;
  • Service delivery: processing of bets and financial transactions via Pix, boleto, credit and debit card, PicPay, Mercado Pago, and TED bank transfer;
  • Identity verification (KYC): fulfillment of legal obligations regarding identity verification and anti-money laundering compliance;
  • Fraud prevention and security: detection and prevention of fraudulent activity, platform misuse, and unauthorized access;
  • User Support: 24×7 chat support, dispute resolution, and operational communications about your account;
  • Responsible gambling: monitoring usage patterns to identify behaviors associated with problem gambling and applying preventive measures when necessary;
  • Platform improvement: usage behavior analysis to identify opportunities for improving the user experience;
  • Marketing and promotional communications: sending offers, bonuses, and news from 7777bet for users who have consented to receive these communications;
  • Compliance with legal obligations: maintenance of records required by applicable legislation governing the betting and casino sector in Brazil.

The 7777bet does not use your personal data for purposes incompatible with those listed above without notifying you in advance and, where applicable, obtaining your consent.

4. Legal basis for data processing

Each data processing activity carried out by 7777bet has a defined legal basis under the LGPD. The main legal bases used are:

  • Contract performance (Art. 7, V): processing necessary for the creation and maintenance of your account and for the delivery of contracted services — betting, payments, and support;
  • Compliance with a legal obligation (Art. 7, II): identity verification (KYC), anti-money laundering compliance, tax records, and other obligations imposed by Brazilian law;
  • Legitimate interest (Art. 7, IX): fraud prevention, platform security, responsible gambling monitoring, and service improvement — always with respect for your rights and expectations;
  • Consent (Art. 7, I): sending marketing communications by email, SMS, or push notification — you may withdraw this consent at any time.

Important Note on Consent: Withdrawing consent for marketing communications does not affect the processing of data necessary for account operation, transaction processing, or compliance with legal obligations. You may opt out of promotional communications without any impact on your normal use of the platform.

5. Sharing data with third parties

The 7777bet does not sell, rent, or transfer your personal data to third parties for marketing or advertising purposes. Data sharing only occurs in the following cases, all with legal justification and, where applicable, contractual confidentiality obligations:

5.1 Payment Processors

To process financial transactions via Pix, boleto bancário, credit card, debit card, PicPay, Mercado Pago, and TED transfer, 7777bet shares necessary financial data with contracted payment processors. These partners process data solely for the purpose of completing transactions and are bound by strict contractual confidentiality and security obligations.

5.2 Game providers

For the operation of casino games and slots, minimal session data is shared with game providers (such as Pragmatic Play, NetEnt, and Play'n GO) to ensure the correct functioning of game mechanics, including progressive jackpot calculations and certified random number generation.

5.3 Competent authorities

The 7777bet may share personal data with government authorities, industry regulators, or public security agencies when required by law, court order, or to prevent, detect, or investigate unlawful activity. Such sharing is limited to what is strictly necessary and is properly documented.

5.4 Service providers

Technology providers, cloud hosting services, and other service providers that support the operation of 7777bet may have access to personal data to the extent necessary to provide their services, always subject to contractual confidentiality obligations equivalent to those in this Policy.

6. Data Retention

The 7777bet retains your personal data for as long as necessary to fulfill the purposes for which it was collected, in accordance with the minimum retention periods required by applicable Brazilian law. The main retention rules are:

  • Active account data: retained for the entire period your account remains active on the platform;
  • Financial and Transaction Data: retained for a minimum of 5 years after each transaction, in accordance with tax and regulatory requirements;
  • KYC data (identity verification): retained for a minimum of 5 years after account closure, in accordance with anti-money laundering legislation;
  • Support contact details: retained for 2 years after the closure of each support interaction;
  • Betting History Data: retained for a minimum of 5 years for audit and regulatory compliance purposes.

Once the required retention periods have elapsed, data is securely deleted or anonymized so that the account holder can no longer be identified. The 7777bet maintains records of the retention criteria applied to each data category.

7. Information security

The 7777bet implements appropriate technical and organizational measures to protect your personal data against unauthorized access, accidental loss, destruction, alteration, or improper disclosure. Key security measures include:

  • End-to-end SSL/TLS encryption on all communications between your device and the platform's servers;
  • Password storage with cryptographic hashing — the 7777bet never stores passwords in plain text;
  • Two-factor authentication (2FA) available and recommended for all users;
  • Internal access controls based on the principle of least privilege — each team member accesses only the data necessary for their role;
  • Continuous security monitoring and anomaly detection across systems;
  • Regular security audits conducted by independent specialists;
  • Documented security incident response procedures, including notification to affected users within the timeframes required by the LGPD.

In the event of a security incident that may affect your personal data, 7777bet will notify the Autoridade Nacional de Proteção de Dados (ANPD) and affected users within the timeframes established by the LGPD, providing clear information about the nature of the incident, the data involved, and the measures taken.

8. Cookies and tracking technologies

The 7777bet uses cookies and similar technologies to ensure the platform functions correctly, enhance the user experience, and — with your consent — personalize the content displayed. The types of cookies used are:

8.1 Essential Cookies

Required for the platform to function — maintaining your login session, CSRF protection, language preferences, and core features. These cookies cannot be disabled without affecting your use of the platform.

8.2 Performance & Analytics Cookies

Used to understand how users navigate the platform — which pages are accessed most, where usability issues occur, and average session duration. This data is used solely to improve the platform and is anonymized before analysis. You may opt out of these cookies.

8.3 Preference Cookies

They remember your platform preferences, such as odds display settings, favorite sports, or recently played casino games. They enhance the experience but are not required.

8.4 Marketing cookies

Used only with your explicit consent to personalize communications and display relevant offers within the platform 7777bet. These cookies are not used to track your activity across third-party websites.

You can manage your cookie preferences through the consent banner shown on your first visit or through your browser settings. Declining non-essential cookies does not affect access to the platform's core features.

9. How to exercise your rights under the LGPD

To exercise any of the rights guaranteed by the LGPD — access, correction, deletion, portability, objection, blocking, information, or consent withdrawal — please contact 7777bet via the 24×7 support available on the platform or by email at suporte@7777bet.life, clearly identifying:

  • The right you wish to exercise (e.g., "I request access to my data" or "I request deletion of my data");
  • Your identification details registered on the platform (full name and CPF);
  • Use "Data Protection" as the message subject.

The 7777bet responds to all legitimate requests within 15 calendar days; this deadline may be extended with a reasoned justification in cases where the complexity of the request requires additional time. If a request is refused on substantiated grounds, you will be informed of the reason and may file a complaint with the Autoridade Nacional de Proteção de Dados (ANPD).

Important: For your security, 7777bet may request identity verification before processing a rights exercise request, ensuring that information is provided only to the legitimate data subject.

10. International data transfers

To provide certain services, personal data may be transferred to or accessed by entities located outside Brazil — such as cloud infrastructure providers or casino game providers with global operations. When this occurs, 7777bet adopts the safeguards required by the LGPD to ensure your data remains protected at a security level equivalent to that required under Brazilian law.

The safeguards used include standard contractual data protection clauses, internationally recognized compliance certifications (such as SOC 2 and ISO 27001), and regular assessments of partners that process data on behalf of 7777bet.

11. Minors under 18

The services of 7777bet are intended exclusively for individuals aged 18 and over. The platform does not knowingly collect personal data from users under 18. Should 7777bet identifies that a minor's data has been provided — whether through false information at registration or by any other means — the account will be immediately closed, the data will be deleted, and any deposited balance will be refunded to the original payment method.

If you believe a person under 18 has created an account on 7777bet, please contact us immediately through 24×7 support so that the necessary steps can be taken without delay.

12. Changes to this Privacy Policy

The 7777bet may update this Privacy Policy periodically to reflect changes in legislation, our data processing practices, or platform features. When changes are significant to your rights or to how your data is handled, you will be notified at least 7 days in advance via your registered email or through a prominent notice on the platform.

The current version of this Policy is always available on this page, with the date of the last update shown at the top of the document. Continued use of the platform after the effective date of any changes constitutes acceptance of the new version. If you do not agree with the changes, you may request account closure before the effective date.

13. Contact, Data Protection Officer (DPO) and ANPD

For any questions regarding this Privacy Policy or the processing of your personal data, please contact 7777bet through the following channels:

  • 24×7 live chat: available directly on the platform, with support in Portuguese — use "Data Protection" as the subject;
  • Email: suporte@7777bet.life — response within 24 hours.

The 7777bet appoints a Data Protection Officer (DPO) responsible for overseeing the company's privacy practices and serving as the point of contact with the Autoridade Nacional de Proteção de Dados (ANPD). The DPO can be reached through the same channels listed above by identifying the subject as "DPO — Data Protection".

If you are not satisfied with the response from 7777bet to a rights exercise request, you may file a complaint with the Autoridade Nacional de Proteção de Dados (ANPD), the authority responsible for overseeing LGPD compliance in Brazil.

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Related documents

This Privacy Policy is part of the regulatory documentation of 7777bet. For a full overview of your rights and platform rules, please also consult:

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